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THE PURPLE POUND AND ITS SIGNIFICANCE TO YOUR BUSINESS


Purple background with a one pound coin to the right side of the image. Hovering to the left of the coin is purple text with a white outline that says "Purple Tuesday". Underneath in white text it says "The purple pound and its significance to businesses everywhere"
Purple Tuesday 2023

Purple Tuesday, is the annual event aimed at improving the customer experience for disabled people and their families across the world.


Disabled people still face barriers that stop them from doing everyday things like shopping and spending time on leisure activities. According to Purple:


  • The spending power of disabled people and their households worldwide is currently estimated to be worth $8 trillion, increasing by 14% per annum. This is known as The Purple Pound.

  • Only 10% of businesses have a targeted strategy for the disabled market.


  • 75% of disabled people and their families have walked away from a business because of poor accessibility or customer service.


  • 8% of disabled people are wheelchair users, and 80% of disabled people have hidden impairments.


In a world that is constantly evolving, it's imperative that we continue to work towards making every aspect of society more inclusive and accessible for everyone.



What is Purple Tuesday?

Purple Tuesday is an annual event that takes place on the first Tuesday of November. Its main objective is to raise awareness about the value of disabled customers, the challenges they face when shopping, and the importance of making retail and leisure spaces more accessible. The initiative encourages businesses to make their stores, websites, and services more inclusive for disabled customers, creating a positive shopping experience for everyone.


The Significance of the Colour Purple

You may wonder why the initiative is called "Purple Tuesday." The colour purple was chosen as a symbol of disability awareness, as it's not associated with any specific disability. Purple is a unifying colour that represents the diverse range of disabilities and health conditions faced by millions of individuals worldwide.


Why Purple Tuesday Matters to your business

By recognizing the value of disabled customers and making practical changes to accommodate their needs,businesses can create a welcoming and enjoyable experience for everyone. In doing so, they tap into a vast consumer base while contributing to a more inclusive and equitable society.


The disabled community represents a significant consumer group with considerable spending power. Making stores and websites more accessible not only serves the community's needs but also provides a significant economic opportunity for businesses.


An easy way to improve the accessibility of your business

By creating a Familiarisation Video for your business, you are instantly increasing accessibility for thousands of people. You are allowing potential customers to see inside your venue, giving them valuable information on the features and facilities so that they can properly prepare to visit your business, they can be more confident and independent when they get there and they can have the foresight to request any reasonable adjustments before a visit if they’re required.


Find out more about Familiarisation Videos and the benefits to the disabled community and businesses alike www.familiarisationvideos.com


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